Ch. 18 -Social Media and Marketing

Sony uses all social media to garner attention for the PlayStation, Sony has a facebook, twitter, instagram, pinterest, blogger, tumblr and many more. Its a very large company and must tailor to every crowd. PlayStation uses social media to catch its customers up on the latest, news and information. As well as stages giveaways for followers. They encourage others to use hashtags to garner popularity and draw people in. They update there accounts in a friendly personal way, not really making it seem like there selling a product, just talking to there fans. Well in fact with every post, and every tweet its a form of marketing, and another form of personal selling. It gives existing customers and potential new customers the opportunity to "talk" to the people in charge directly and makes you feel more inclined to continue using this product because you feel genuinely cared for. I think the invention of social media for companies is essentially the best thing that could ever happen, what else would offer the perfect blend of access to all customers and the entire world, utilizing personal selling, and also selling a product more effectually.