Ch. 10 - Product Concepts

In this chapter we learn all the aspects of a "product", such as trademark, packaging, labeling, taglines. Most importantly we learned about the product mix: The parent company Sony, makes a variety of different products. It's product mix includes, TVs, cameras, PlayStation, and other electronics. It's product line of PlayStation, is a long list of products that are gaming devices, under the name PlayStation are a number of product items including the PlayStation Vita, PSP, and all the PlayStation consoles. PlayStation is Shopping Product. At a BASE price tag of 500 it's too expensive to be a convenience product, and a lot of the time a lot of comparisons are needed between other consoles before purchasing. Sony is a global brand as mentioned in other posts, it's base country is Japan but more then half it's profits come from North America.