Sunday, November 24, 2013

Ch. 11 - Developing and Managing Products


Sony comes out with an addition to its PlayStation product line every 6 years or so. How does PlayStation continue to dominate when essentially its just an update on the same machine. PlayStation's 15th anniversary just passed, giving us the opportunity to analyze a machine that has remained on top since 1995! Basically, PlayStation releases a great product...starting with PlayStation 1...it was innovative and revolutionary for its time. But the best part of technology (for the company not the consumer) is soon enough it will be outdated. What PlayStation does it just improve performance, improve graphics, and gives a smoother more interactive interface. Essentially though, you could still play PlayStation 1 and not have any issues other then subpar graphics. Its all in marketing...there is barely a difference between PlayStation 3 and PlayStation 4...but PlayStation makes people salivate at the thought of the "new" system. Shelling out 500 for a new machine, and you cannot play older games forcing you to repurchase your favorites to enjoy it on your "new" machine. The PlayStation 4 is basically a "new and improved" version of the previous, same for PS3 to the PS2 and so and so forth.

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