Sony PlayStation has a great global vision. It is a company based in Japan and originating in Japan but is popular around the globe. Sony isn't a multinational corporation however because there isn't much trading involved when it comes to there system, instead its just about making there product globally available. The PlayStation is a good example of Global marketing standardization because its the same uniform product that can be sold the same way all over the world.
in Terms of E-commerce its easy for everyone to use and purchase an PlayStation because of UPS and other international shipping companies, the Sony PlayStation site is available in more the 50 languages. Sony PlayStation doesn't really need to differentiate its marketing globally because its really the games that differentiate across countries. Sony allows game companies and manufacturers to use its logo and likeness for there games to reach different markets.
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