Ch. 16 - Advertising, Public Relations and Sales Promotion

PlayStation uses all angles of advertising for its product. Sometimes PlayStation likes to list its new specs and all the things the system can do. PlayStation has partnered with Netflix and Hulu and other apps to simplify the machine and make it more of an "all-in-one" systems. This is used to boost sales and to better its standing with existing customers. For parents buying for there children they use different family orientated games in its promotional displays and also gives parents more incentive to buy because of the apps.

Sony used humongous adverts all over New York to promote new games and its new system. They are never shy about spending money and reportedly spent 150 Million on advertising for the new system. PlayStation also uses comparative advertising because its in niche market and has only two many competitors. For Consumer decision making, PlayStation must use its subtle differences like cheaper price, and cheaper online play to appeal to masses, and it is used heavily in there advertising. Sony also participates in various gamers conferences to get its features out there to the gamers who watch. Also another advertising ploy/sales promotion is console "exclusives" Every now and again Sony will create/partner with a game franchise that is extremely popular and is EXCLUSIVE to PlayStation only forcing the players hand because they want to get there hands on the best games. One such is example are LittleBigPlanet or the Uncharted series, some of the best selling games of all time were PlayStation exclusives, something Sony knows attributes largely to there sales.