Ch. 14 - Marketing Channels and Retailing

Sony PlayStation has the launch of its new PlayStation 4 coming in November. When you go to Gamestop, a video game retail chain, information about the PlayStation 4 is everywhere with promotions for new games and discounts and deals for trading in old games or systems toward the purchase of a PlayStation. They have empty PlayStation 4 boxes on display for you to see information about the system. On the Gamestop website (online retailing is just as important if not more important when purchasing video games nowadays.) You see that the system is sold out, but there is a list of specs and other enticing details. When it comes to retailing this is the most important aspect for Sony PlayStation. Consumers need to see it in stores ESPECIALLY around the holidays the most pivotal season for PlayStation. Parents, Grandparents and teenagers all come into a store to see and sample the PlayStation and buy it for loved ones. Sony doesn't have a store of its own, so it sends its product from the manufacturer to retailers and e-retailers and that is where it purchased by consumers.