Mission Statement:
To experience the joy of advancing and applying technology for the benefit of the public
Sony Corporation, commonly referred
to as Sony, is a Japanese multinational conglomerate corporation headquartered
in Kōnan Minato, Tokyo, Japan. Its diversified business is primarily focused on
the electronics, game, entertainment and financial services sectors. The
company is one of the leading manufacturers of electronic products for the
consumer and professional markets. Sony is ranked 87th on the 2012 list of
Fortune Global 500.
Sony Corporation is the electronics
business unit and the parent company of the Sony Group, which is engaged in
business through its four operating segments – Electronics (including video
games, network services and medical business), Motion pictures, Music and
Financial Services. These make Sony one of the most comprehensive entertainment
companies in the world. Sony's principal business operations include Sony
Corporation (Sony Electronics in the U.S.), Sony Pictures Entertainment, Sony
Computer Entertainment, Sony Music Entertainment, Sony Mobile Communications
(formerly Sony Ericsson), and Sony Financial. Sony is among the Worldwide Top
20 Semiconductor Sales Leaders and third-largest television manufacturer in the
world, after Samsung Electronics and LG Electronics.
The Sony Group is a Japan-based
corporate group primarily focused on the Electronics (such as AV/IT products
and components), Game (such as PlayStation), Entertainment (such as motion
pictures and music), and Financial Services (such as insurance and banking)
sectors. The group consists of Sony Corporation (holding and electronics), Sony
Computer Entertainment (games), Sony Pictures Entertainment (motion pictures),
Sony Music Entertainment (music), Sony/ATV Music Publishing (music publishing),
Sony Financial Holdings (financial services) and others.
Long before there was such a thing as
affordable CD-ROM gaming or 3D polygonal graphics, Sony Computer Entertainment
Inc. (SCEI) set the not-too-humble goal of creating a gaming platform that
would become as pervasive as the VCR and change the industry forever.
In 1994, Sony
Computer Entertainment America (SCEA) was founded as the North America division
of Sony Computer Entertainment Inc. Taking approximately four years to develop,
the PlayStation® game console was introduced in the United States in
1995.
The launch of
the PlayStation® brand was a sensation. In the very first weekend,
more than 100,000 units were sold. In the first six months, over a million were
sold. In April 1997, with nearly 4 million PlayStation® game
consoles in North America, we found a way to strengthen our bond with
PlayStation® owners even more. Our interactive relationship
marketing program, PlayStation® Underground, gives us the
opportunity to recognize and reward our loyal gamers. Members of the
PlayStation® Underground can feel as though they belong to a subculture
of intense gamers by experiencing new game challenges and getting the scoop on
upcoming games, merchandise, and special offers.
The company
next set its sights on development of the PlayStation®2, which
became available to consumers in November 2000. With its incredible power and
the exciting, and exclusive ability to play both CDs and DVD movies, this new
system was unstoppable, making it possible for smooth, lifelike animation to be
shown in real time as well as helping to establish DVD as the standard optical
disk media format worldwide. Now in the tenth year of its product lifecycle,
PlayStation®2 is still going strong and continues to be one of the
world’s most popular video game systems, with more than 50 million units sold
in North America alone. During its lifespan, PS2™ not only has pushed video
gaming to the forefront of entertainment, but also introduced the concept of an
entertainment system becoming a hub in the living room. To-date the PlayStation®2
system has served as the entertainment centerpiece in many living rooms,
accounting for one in three homes across the U.S.
In March 2005,
the PlayStation®Portable (PSP®) was launched in North
America, bringing an unparalleled gaming experience to a handheld platform. PSP®
offers consumers many reasons to take their entertainment on the road—whether
it’s to watch a movie, listen to music, view their photos, play games or
connect to the Internet. In 2009, we upped the ante, making it even easier for
consumers to both take and download content on the road with the introduction
of the PSP®go. PSP®go represents the latest evolution of
the PlayStation®Portable, specifically designed for the digitally
savvy consumer. The PSP®go leverages PlayStation®Network
and digital content exclusively, offering 16GB of internal memory and
expandable storage for all the latest in exclusive games as well as videos,
music, and photos.
On November 17,
2006, Sony Computer Entertainment America revolutionized the way games are
played and developed by releasing the PlayStation®3 (PS3™) computer
entertainment system. The PlayStation®3 system reset the bar for
entertainment by utilizing a combination of Cell and RSX™ processors, a
state-of-the-art Blu-ray player and a pre-installed hard disk drive (HDD).
Equipped with basic input/output ports, PS3™ supports a broad range of displays
from conventional NTSC/PAL standard TVs to the latest full HD (1080i/1080p)
flat panel displays, offering the joy of the most advanced computer
entertainment content to homes around the world. These technological
advancements coupled with its all-in-one entertainment solution made PS3™ the
most advanced computer system, which served as a platform to enjoy
next-generation games and the best in home entertainment on the market.
Today PS3™
provides an even more incredible value, functioning as the true “entertainment
hub” for the living room and the “must-have” console for gamers. In addition to
best in class content offerings, PS3™ combines one of the industry’s best
Blu-ray players with built-in benefits such as Wi-Fi and an Internet browser,
160GB or 320GB of storage for photos, movies and music, free access to the
PlayStation®Network and future-proofing firmware updates -- all in
one device.
Also in
November of 2006 came the launch of PlayStation®Network (PSN). Since
launch, PSN has evolved into a true online entertainment hub with more than 90
million registered accounts worldwide and continues to grow with tons of great
new content and services, delivering a seamless connected gaming and
entertainment experience across multiple devices and platforms. PlayStation®Network
delivers more ways to instantly play, watch, stream, listen, chat and share,
offering the best in games, TV and movies, sports and music. PSN also offers
PlayStation®Plus, a subscription services that allows users to get
the most out of their PS3™ console by offering subscribers free games, huge
discounts and great exclusives.
On February 22,
2012, SCEA launched the revolutionary PlayStation®Vita. Deep and
immersive gaming is at the core of PlayStation’s DNA, and PS Vita is the latest
embodiment of this vision. This system offers a revolutionary combination of
rich gaming and social connectivity within a real world context. Wi-Fi and 3G
network connectivity on PS Vita, together with various applications including
Facebook, foursquare, Skype and Twitter, enable infinite possibilities for
users to "encounter", "connect", "discover",
"share" and "play" with friends wherever they are. Within
the device are a range of features that provide a genuinely cutting-edge, next
generation ultimate portable entertainment experience including a 5-inch OLED
front display screen, front touch screen and rear touch pad, front and rear
cameras, dual analog sticks and Wi-Fi and 3G network connectivity.
Source: http://www.us.playstation.com/
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