Ch. 7 - Business Marketing

Because Playstation is a gaming device, and there are only 3 big gaming devices on the market, its very easy to sell to major retailers, because in order for major retailers to satisfy there customers needs, they NEED to have the Playstation. Its less about Playstation trying to get there product to retailers and more the vice versa, not just anyone can sell a playstation. They need a place that has a large customer base, like Target, Gamestop, Walmart. Also places that can afford to BUY Playstations to sell, because its not free. You wont find it at the mom and pop store around the corner. As lomg as  there is a demand for gaming devices, Playstation will always have a mouth to feed.

(This is closing note seperate from The blog, I just wanted to thank you for a wonderful Semester! I enjoyed this course and the blogs helped me learn about Marketing in a unique and engaging way! Almost wish I was a business major so I could take more of your courses)

Ch. 8 - Segmenting and Targeting Markets

Sony Playstation market segment is gamers. Its target age group is 18-32 year old males, but its segment is and always will be gamers. Because its a gaming system, that cannot be utilized any other way then to play games primarily. It can be used to watch television or use apps, but those are secondary uses and you can find way less expensive systems that do all those functions. When people think playstation they automatically think gaming, and thats what ALL its customers have in common. (however they need to understand that females do play games way more often nowadays) When they market there advertising it usually involved a lot of violence, racing, and fighting games because they know thats what males like to see. But they are still games because thats what Playstation is for: gaming.